EMBER VEIL extrait de parfum in warm directional light.

Fragrance Campaign

Vantaire Parfums

Ember Veil

Atmosphere, held.

A luxury fragrance visual system, built from clean product truth into a warm, architectural brand world of parchment, oxidised bronze and long directional light.

Industry
Fragrance
Scope
Campaign System · Art Direction · Website Imagery
Deliverables
Product Truth · Editorial Stills · Hero Formats

Overview

One bottle, a whole atmosphere.

The brief was to turn a single extrait de parfum into a coherent luxury visual system: commercial enough to prove the product, atmospheric enough to carry the brand.

Ember Veil is built as reusable chapters: precise product truth, a warm architectural brand world, sensual editorial, and web-ready hero formats. One grammar of parchment, bronze and controlled light runs across every placement.

EMBER VEIL, low-angle authority still in warm light.

Product Truth

The bottle, exactly.

The commercial foundation of the campaign. Precise, clean, consistent imagery that establishes the bottle clearly, capturing the clear glass, light amber extrait, parchment label and oxidised-bronze cap, before the world turns atmospheric.

EMBER VEIL extrait de parfum, front view on white.
Front
EMBER VEIL bottle, three-quarter angle on white.
Three-quarter
EMBER VEIL bottle, side profile on white.
Profile
EMBER VEIL bottle, dramatic angle with cast shadow on white.
Overhead
EMBER VEIL bottle, clean front with parchment label.
Label

Brand World

A warm architecture.

Parchment, oxidised bronze and mineral light give the fragrance a setting that feels architectural, tactile and quietly charged, bridging the commercial imagery and the editorial storytelling.

EMBER VEIL brand-world wide still in warm architectural light.
EMBER VEIL on a terrazzo plinth in warm directional light.
EMBER VEIL beside a raw mineral stone.
EMBER VEIL in an architectural corner with a long shadow.
The EMBER VEIL range in a row, long shadows across bronze.
EMBER VEIL among warm mineral surfaces.
EMBER VEIL against a warm neutral wall.
EMBER VEIL on a stone plinth in low light.

Reflection & Refraction

Light, bent through glass.

A sharper, more optical image family built around mirrored surfaces, glass distortion and controlled highlights. These compositions push the bottle into a more polished, tension-filled space while keeping the product precise and premium.

EMBER VEIL wide reflective hero composition on a polished cool surface.
EMBER VEIL mirrored fragrance bottle against a brushed steel surface.
EMBER VEIL symmetrical reflection with cool-toned petals.
EMBER VEIL bottle with a single light streak on a cool reflective surface.
EMBER VEIL on a cool reflective surface with green botanical detail.
EMBER VEIL low-angle composition with an elongated mirrored reflection.
EMBER VEIL low-angle reflection with cool botanical detail.
The EMBER VEIL range on a polished reflective surface with mirrored echoes.

Website System

Built to place.

The image system extends naturally into homepage heroes, banners and modular web placements, giving the brand consistency across both narrative and utility.

EMBER VEIL website hero, wide warm format with copy space.
EMBER VEIL web format, label-forward composition.
EMBER VEIL web format, product hero with copy space.
EMBER VEIL web format, clean label banner.
EMBER VEIL extrait de parfum in warm light.

The system

A complete fragrance image system: precise enough for commerce, atmospheric enough for brand storytelling, flexible enough to scale.

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VANTAIRE PARFUMS is a fictional brand created to demonstrate Pikt's work.