From product photos to a complete brand world.
One launch-ready image system across product, lifestyle and every key channel.
One launch-ready image system across product, lifestyle and every key channel.
Give a premium sleep range more presence.
Using the client’s existing photos, we built a more distinctive campaign without losing the softness or accuracy of the products.
01 · Client reference
02 · Product truth
03 · Campaign world
Swipe through the three stages →
The products, exactly as they are.
Every shape, colour and silk finish established before the campaign began.
Pillowcases
Silk scrunchies
Swipe to explore the range →
Four faces. One brand world.
Elena, Amara, Daniel and Jun gave every image a familiar human thread.
Swipe to meet the cast →
The collection, brought together.
Every colourway composed as one connected range.
Swipe the product studies →
From first light to lights out.
Morning routines, travel and nighttime rest, all in one connected visual world.
One direction. Every channel.
Adapted for ecommerce, social, paid media, email and editorial.
Mulberry silk sleep mask in three colourways.
From first light to lights out.
A connected visual world moving through morning, travel and nighttime rest.
Swipe through the five applications →
Restful, but no longer invisible.
An accurate, distinctive campaign ready to launch everywhere.
