The SEAMFORM SF-01 weather shell floating against a cobalt studio ground.

From one technical shell to a complete launch world.

Starting with one approved technical shell, Pikt built a coherent campaign system across product, construction, lifestyle and paid media.

Product

The SF-01, from every angle.

Front, back and profile views, followed by close studies of the SF-01's collar, hardware, technical nylon, cuff construction and restrained chest mark.

SEAMFORM SF-01 weather shell, front view in Deep Signal Blue on white.
Front
SEAMFORM SF-01 weather shell, back view in Deep Signal Blue on white.
Back
SEAMFORM SF-01 weather shell, side profile in Deep Signal Blue on white.
Side
SEAMFORM SF-01 close study — the stand collar construction and topstitching.
Collar
SEAMFORM SF-01 close study — the centre two-way zip and matte black hardware.
Centre zip
SEAMFORM SF-01 close study — the restrained tonal SEAMFORM chest mark on matte technical nylon.
Chest mark
SEAMFORM SF-01 close study — the cuff tab and sleeve articulation.
Cuff
SEAMFORM SF-01 close study — the zipped pocket and seam construction.
Pocket zip

Campaign 01 · After Light

The city, after light.

A blue-hour campaign built around the SF-01 — dusk skylines, wet ground and a four-strong cast moving through the city as the light goes.

A lone figure against a lit wall on the water at dusk, wearing the SEAMFORM SF-01.
A model on a wet waterfront at blue hour in the SEAMFORM SF-01.
The four-strong SEAMFORM cast together at blue hour in the SF-01.
Close study of the SEAMFORM SF-01 centre zip, held open by hand.
A model walking a city street at dusk in the SEAMFORM SF-01.
A model full length on wet ground against the city skyline in the SEAMFORM SF-01.
A model looking back over the shoulder against a golden dusk sky in the SF-01.
Close study of the SEAMFORM SF-01 collar and chest mark.
A model seated on city steps at blue hour in the SEAMFORM SF-01.
A model in profile against the last of the light in the SEAMFORM SF-01.

Campaign 02 · Lifestyle

The same shell, in motion.

A daylight performance campaign — running, training, riding and climbing — showing the SF-01 in the lives it was cut for.

A cyclist moving through a wet city street in the SEAMFORM SF-01.
A runner mid-stride on an open road in the SEAMFORM SF-01.
A hiker on a mountain trail in the SEAMFORM SF-01.
A runner sprinting up concrete steps in the SEAMFORM SF-01.
A cyclist resting after a ride in the SEAMFORM SF-01.
Close crop of a hand gripping the SEAMFORM SF-01 collar during training.
A runner on a waterfront path in the SEAMFORM SF-01.
A runner training on an urban path in the SEAMFORM SF-01.
A lone figure against a lit wall on the water at dusk, wearing the SEAMFORM SF-01.

Your brand, next

See what Pikt could do for your brand.

Turn the products you already have into a complete, consistent campaign world.

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SEAMFORM is a Pikt concept brand.